How to Craft a

CEO Brand on LinkedIn

2020 Edition

Raise your visibility,

create a powerful personal brand, 

& build your audience 

Use LinkedIn strategically to build a strong personal brand, position yourself as a thought leader, and raise your visibility so you can make faster progress on key initiatives.

Includes step-by-step instructions for crafting your LinkedIn profile, expanding your network, sharing content, and getting people to engage with you.

Table of Contents

1 - Why Your Personal Brand Matters

2 - LinkedIn Profile Essentials

3 - Your Network

4 - Building Relationships

5 - Thought Leadership

6 - Strategies for Specific Situations

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Testimonials 

"Judy Schramm has provided executives a comprehensive, accessible "how to" for crafting their personal brand on LinkedIn. In addition to being eminently practical, it answers the more important questions regarding strategy that, when followed, will lead to greater visibility and influence."
― Chris Joyner, Principal, Joyner Advising Group 

"This is an attractively presented and quickly readable LinkedIn usage overview that goes well beyond basics, to personal branding and product marketing. It's very well-written and easy to move through, follow, and refer to."
― David Barie, Senior Research Analyst, The Washington Post

"If you are pursuing your career earnestly, why are you using LinkedIn casually? Judy Schramm and her team at ProResource offer this guide to help you increase your ROI from LinkedIn: with sincere intention and intelligent action."
Artie Isaac, CEO Peer Group Leader